Development directions and conditions
Strategy
The Tarczyński Group’s strategy assumes systematically improving the company’s quality and cost competitiveness relative to leading Polish companies in the meat processing industry.
The Group intends to continue developing in key product categories and increasing the value and share of these product categories in the overall cold cuts market. Our goals also include acquiring new customers, developing innovation, and meeting customer needs.
Our ambition is to become a global leader in premium protein snacks. We devote meticulous attention not only to the product, but also to marketing strategy, distribution channels, and environmental requirements. For over 30 years, our priority and family commitment has been sustainable development and the creation of the highest quality branded products. We constantly strive for excellence. We understand the importance of innovation; we have our own laboratories, a team of technologists, a quality department, and one of the most modern meat processing plants in Europe.
Investment plans
The Tarczyński Group’s strategic investments for 2025-2026 cover two key areas:
- Expansion of the production capacity of kabanos sausage lines in the mechanical processing, stuffing, thermal processing, and packaging units, along with the associated infrastructure, including automation of production processes – particularly in the areas of packaging, cartoning, and palletizing;
- Investment in technologically advanced protein and fat recovery lines to better manage raw pork and poultry meat, along with the expansion of poultry meat cutting capacity.
Thanks to technological development, the Group effectively responds to growing market demand and strengthens its competitive advantages.
Market environment
The Tarczyński Group has been operating in the FMCG market for over three decades, exporting to over 30 countries on three continents.
Tarczyński has long been the most popular kabanos sausage brand among Poles (70% market share for the Tarczyński brand and approximately 90% share of the overall kabanos market). It is number one in the packaged meats category and a leader in the plant-based meat substitute market – according to Nielsen data as of the end of March 2025.