Competitive advantages
The undisputed leader in the growing meat snacks market
In recent years, Tarczyński has transformed from a company focused on the Polish food market into a significant player in the FMCG industry with global aspirations. Thanks to a consistent strategy for developing premium products, the company’s offerings are now available in the largest domestic retail chains.
This market dominance – over 68% of the kabanos sausage market share and over 24% of the frankfurter market in terms of sales value (Nielsen data as of the end of March 2025) – strengthens Tarczyński’s position and ensures stable growth in business value.
International expansion
The expansion strategy assumes a systematic increase in presence in key markets. The company focuses on organic growth but does not rule out foreign acquisitions if favourable opportunities to strengthen its market position arise.
Tarczyński consistently builds its position in international markets, adapting its product offerings to local consumer preferences. The brand distributes its products to over 30 countries on three continents. Thanks to its high quality standards and production capacity, the company is strengthening its presence in the premium segment, attracting new customers and business partners.
At the end of 2024, exports accounted for 30.1% of the group’s revenue.
Strength in partnership and production scalability
Tarczyński is a partner for the largest retailers, as it has the unique ability to ensure timely deliveries on a large scale. Flexible inventory management allows the company to fulfil even urgent orders while maintaining the highest product quality. The lack of a viable alternative to its production scale makes the company a key supplier to the largest retail chains.
Tarczyński distributes its products to popular retail chains in Poland and abroad, including Aldi, Asda, Auchan, Biedronka, Billa, Carrefour, Coop, Costco, Edeka, Iki, Kaufland, Lidl, Maxima, Morrisons, Netto, Penny, Plus, Rewe, Sainsbury’s, Tesco, and Żabka.
The brand’s strategic advantage also stems from ongoing investments in advanced production technologies and the constant optimization of logistics processes. The implementation of modern quality monitoring systems, production line automation, and innovative food preservation methods allow us to maintain a competitive advantage and flexibly adapt to growing market demands, as well as to dynamically changing consumer needs and preferences.
Sustainable development and plant-based alternatives
Tarczyński recognizes long-term environmental challenges and is taking steps to reduce its carbon footprint. It is conducting research on compositions with reduced animal protein content and is introducing plant-based proteins, focusing on obtaining them from native legume crops. Long-term plans include creating a product line aligned with health-promoting trends, offering consumers high nutritional value and new flavours.
The company views ESG challenges as business opportunities, transforming potential threats into innovative development directions.
Modern technologies and the circular economy
The company’s competitive advantage stems from its innovative approach to supply chain management. Ultimately, its own production of alginate casings, eliminating dependence on imports from China, and its existing in-house spice production allow the company to ensure full quality and cost control.
Tarczyński is developing a circular economy at its facilities. It is investing in technologically advanced protein and fat recovery lines to better utilize raw materials from pork and poultry and improve margins.
Social involvement and sports marketing
A strong presence in sports, including sponsorship of the Polish national football team and the Panthers Wrocław American sports club, is a key element of the company’s marketing strategy. The brand’s sporting DNA supports its image and sales. The company also engages in extensive CSR activities, supporting local social initiatives and promoting a healthy lifestyle among children and adults.
Our facilities
Tarczyński - a family company from Poland
Tarczyński is an example of a family business, built from scratch and successfully developed in Poland for over 30 years. The company’s founder, Jacek Tarczyński, continues to lead the company as president, and his sons, Dawid and Tomasz, hold key positions on the management board. Elżbieta Tarczyńska, the company’s co-founder, is a member of the supervisory board.
Above-average financial results
The Tarczyński Group is developing dynamically, increasing revenues annually and strengthening its position as a leader in the FMCG sector in Poland. The Group’s financial results achieved in 2024, at PLN 2.068 billion in sales revenue, PLN 255.2 million in EBITDA, and PLN 119.8 million in net profit, were record-breaking in the company’s 34-year history.